1/5/2024 0 Comments Adwords editor lets users![]() Read our training specialist’s, Aaron Torrez, blog post here. You can simply double click an empty cell and add it right in. Perhaps you forgot to add “ plumbers in Miami” to your Plumbers Miami ad group? No problem. As long as your columns are properly labeled, the Editor will understand what you’re adding (be it keywords, ads, sitelink extensions, etc) and upload them for you quickly. Now, the interface shows the various rows and columns.This can be accessed by clicking on the “Make multiple changes” button. I was just happy I could easily copy from Excel without thinking too much about it. Remember how bulk editing used to work? You had to add a tab between the various “columns”? To be honest, I never really understood how it worked. The additional window will simply just change as you move around. This means that as you move from ad group to ad group you don’t have to open a new window for every ad group. The very cool thing is that the window keeps moving as you change ad group. This is also why you will only see the “new window” button for the keywords in the example above. Just note that you will only see the square with arrow for the specific type (keywords, negative keywords, locations, etc.) that you have selected. You can go to the keyword level and see an example of the ad you’re running, but you can’t go to the ad level and see examples of the keywords you’re running. Big mistake, which forces you to jump back and forth from the different levels to write optimal ads.To open a new window with the specific ads or keywords you want to see, then just click the small square with an arrow in it: In your native window you will then be able to see the keywords that you’re writing the ads for.įor me, this is one of the biggest flaws in the current AdWords web interface. Because everything goes right on the first try, no? The New AdWords Editor 11.0Įasily view different parts of your accounts, campaigns or ad groups at the same time.For example, if you’re writing ads for your ad groups it can be a good exercise to break them out, so you have the ads in one window. ![]() Boo.ģ) Update without backup: Ignore Sam’s warnings and go for it. If there are any issues, you may simply import the backup file to recover anything that could have been lost.Ģ) Don’t update: Self explanatory. You have 3 options:ġ) Backup then update: back up all changes and comments in the form of a backup file. In order to not permanently lose all of your previous account/campaign data in AdWords Editor, be sure to backup your data. How to Not Lose Everything Before Upgrading Google thought the best thing they could do was bulk undo and remove not only the keyword you wanted to remove, but the ad group it was in, and perhaps even the campaign. Seriously, visit the PPC floor here at White Shark Media and say “Ctrl + Z in AdWords Editor” and everyone will groan. The absolute worst part was the undo/redo function in Editor. Speaking of limited, where did the shared library option go, Google? It’s available online, but not in your Editor? Yes, there were workarounds, but there wasn’t a native method of replicating ads.The search function was very limited and extremely disorganized as well. In order to replicate ads or keywords in multiple campaigns/ad groups, you had to do so one at a time. Prior to AdWords Editor 11.0, viewing errors at an account level implied having to open each one up to find out what was going on.īulk editing was possible, but a bit confusing to the average user. It was also limited to viewing one account at a time, therefore making account comparisons or moving elements from one account to another tedious. 10, 2014, the platform remained virtually unchanged since its first release ever. The latest version of AdWords Editor (10.6) was revolutionary to the AdWords community, but it had various areas in which it could improve. More convenient than editing a campaign in the regular AdWords interface (no waiting for the interface to load)ĪdWords Editor 11 is The First Fundamental Redesign of The AdWords Editor Ever.Has speedy upload times for large amounts of data (hundreds of keywords & multiple match types in seconds).Usable offline (perhaps Google thought people would be more excited to use AdWords while on the beach, sipping on a margarita?).Such is the case of Google’s latest iteration of AdWords Editor, version 11.0.
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